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Devsora.

Growth · 6 min

Creative fatigue is killing your ROAS. Here is the cadence we use.

If you have not shipped a new hook in 10 days, the algorithm already knows. A production system beats a monthly “content dump.”

Creative fatigue is killing your ROAS. Here is the cadence we use.
Mehreen Ali

Mehreen Ali

Devsora · Growth · May 9, 2026

Meta will spend your budget on yesterday’s winner until it is not. Teams that batch one “campaign” a quarter feel this as mysterious ROAS decay.

We run a creative factory: hooks, bodies, proofs, and CTAs as mixable parts. UGC, studio, and motion each get a slot. Kill rules are written down.

Landing pages must match. A Reel about a limited SKU that lands on a generic catalogue is how you train the platform that your ads are liars.

Devsora’s paid social projects include a weekly creative review cadence. It is not glamorous. It is how ads stay profitable.